Growing Auto Care Company Garners Second Award of the Year from Well-Known Industry PublicationHonest-1 Auto Care, the nation’s only full-service auto care company that is 100 percent ESA® Certified Eco-Friendly, announced a major recognition as an auto care company but also as a top franchisor. Clocking in as one of eight automotive brands, Honest-1 was acknowledged in the “Best of 2013: Guide to Today's Top Franchises,” by FranchiseBusinessReview.com.
The ranking marks the publication’s second award honored to Honest-1 in 2013. Earlier this year, the auto-care company was also featured in their Franchise Satisfaction Awards (FBR50), an awards program that ranks companies based solely on actual franchise satisfaction.
“We are thrilled and honored to be chosen as one of Franchise Business Review’s top automotive brands,” said Rissy Sutherland, COO of Honest-1 Auto Care. “Since we put all of our effort into ensuring our customers and franchisees are happy and successful by providing not only top of the line experiences and service to our retail customers but also to our franchisees as well. We are eager to continue growing and providing top quality service to our customers and growing as a system.”
Looking at industries across several categories, the guide aims to explore emerging trends to determine which franchise concepts are the most popular and those that are working the best in their respective categories, as well as to explore from an investment and financing standpoint.
Based on a survey of more than 26,000 franchisees representing over 350 franchise brands and 125,000 franchise units/locations, Franchise Business Review acknowledged many of Honest-1’s strengths superior training, support and a vast array of franchise offerings to fit most investment levels and situations.
“Coming off a successful Q1 where our actions directly led to these honors from Franchise Business Review, we look forward to continuing the momentum,” said Chip Baranowski, Vice President of Franchise Development for Honest-1 Auto Care. “There are many exciting things on the horizon for the brand including new territory areas we have never been in before. Our goal remains the same – to expand and prove we are a difference-maker in the industry.”
The brand recently announced a 31 percent revenue increase from quarter one of 2012 to quarter one of 2013. This continued growth comes on the heels of the 33.4 percent system-wide sales increase Honest-1 experienced in 2012 over 2011, the best increase in the company’s history. Marked by two new region developer deals signed in quarter one to further anchor the growing company in the Midwest and East Coast, Honest-1 is slated for significant location expansion this year.
Aiming to fix the auto care customer experience, H-1 also took the time to re-define how the entire experience should look and feel, from the customer service members at the front desk to the waiting areas and top-quality amenities available while customers wait. Plus, Honest-1 utilizes top of the line technology to review repairs with their customers by showing the customer their vehicle and service issues in a 3D interface to visually see their vehicle needs, and not just hear it from their customer service manager. These, in addition to their consistent and trusting social media voice, demonstrate why Honest-1 “gets” their customer more than any other auto care company.
Honest-1 Auto Care plans to expand into additional markets around the country including, Phoenix, Atlanta, Nashville, Indianapolis, Miami, Orlando, Raleigh, Charlotte, Michigan, Minneapolis, Salt Lake City, Las Vegas, Denver, and many others. For more information about Honest-1 franchising, visit www.h1franchise.com.
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